17 September 2018
We have the great privilege of working on a major campaign, a children’s book that is being launched with a custom EdTech Learning Platform, incorporated with Augmented Reality. It really is taking education and learning to the next level. This project has taught me that AR marketing is for sure GOALS!
The concept of augmented reality can be explained as such: The technology layers computer-generated enhancements on top of an existing reality that the subject can interact with. Here’s an example of just that.
Augmented Reality and Virtual Reality are related, in the sense that they both have the amazing ability to alter our perception of the world. But here’s the difference: VR takes us to some place else, a fantasy world of some sorts. VR has the capability of “dropping” the user in that world. But, AR adds to our real world. It does not move us or “drops” us anywhere, it simply “augments” our current world, by placing computer-generated images for useful or entertainment purposes in our current presence.
Really, do you remember the days when we thought the only time we will be able to see something like this would be in the movies or in year 3000. The pace at which technology is moving has brought us to moments in our lifetime where we can experience this amazing tech.
Here are 3 of THE COOLEST things happening in AR right now:
Disney created an app that allows children to draw a 3D character in real time. (Check it out here).
Microsoft’s HoloLens can also be used to teach anatomy to medical students. (You need to see this).
UCLA created an AR sandbox that lets you create erupting volcanoes, mountains, rivers and canyons. (You want to see this).
How can AR be implemented in your marketing strategy? Well, you can deliver your strategy in real time. Your customers can experience your product or service as it is meant to be used, really offering a deeper product experience. Client expectations are higher than ever as digital channels and smartphone technology improves week by week.
Your marketing strategy must now contend with providing even more enveloping product experiences to customers – continuing to raise the bar. A daunting task, but oh so exciting!!!
Read more about Moving your AR marketing gimmick to an implemented strategy here.